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1 national brand
1) марк. = manufacturer's brand2) марк. национальная торговая марка, национальный товарный знак (торговая марка, которая признана по всей стране, а не только на какой-л. отдельной территории)Syn:See:
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национальный "брэнд": товарная марка, которая распространяется в данной стране; = name brand; см. brand.* * *товарный знак, принадлежащий производителю товаров, которые продаются по всей стране-----марка товара, имеющая общенациональное распространение -
2 national brand
1) Экономика: фабричная марка, известная по всей стране3) Патенты: марка товара, имеющая общенациональное распространение4) СМИ: торговая марка -
3 national brand
фабричная марка, известная по всей странеАнгло-русский словарь по экономике и финансам > national brand
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4 national brand
марка товара, имеющая общенациональное распространение -
5 national brand
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6 brand
1. сущ.1) марк. торговая марка, товарный знак (определенное название, знак (символ) или дизайн продукта, которые отличают его от конкурента и помогают потребителю находить этот продукт в магазинах)Syn:brand name 2), brand mark 2)See:barnacle brand, blanket brand, competing brand, controlled brand, corporate brand, dealer brand, dealer's brand, distributor brand, distributor's brand, distributor's house brand, domestic brand, elite brand, established brand, familiar brand, family brand, flagship brand, flanker brand, generic brand, gift brand, global brand, good ordinary brand, high-status brand, house brand, household brand, individual brand, internal brand, international brand, local brand, major brand, manufacturer's brand, mature brand, megabrand, middleman brand, name brand, national brand, own brand, own-label brand, packer's brand, private brand, product brand, regional brand, regular brand, store brand, top brand, top-of-mind brand, top-selling brand, trend brand, unadvertised brand, wholesaler brand, brand acceptance, brand advantage, brand advertising, brand allegiance, brand association, brand assortment, brand attitude, brand attributes а), brand awareness, brand beliefs, brand cannibalization, brand category, brand choice, brand communications, brand comparison, brand competition, brand competitor, brand consciousness, brand conviction, brand development, brand differentiation, brand domination, brand equity, brand essence, brand establishment, brand exposure, brand extension, brand familiarity, brand family, brand franchise, brand harvesting, brand identification, brand identity, brand image, brand insistence, brand instability, brand label, brand leader, brand leverage, brand leveraging, brand licensing, brand life cycle, brand logo, brand logo type, brand loyalty, brand map, brand mark1&2, brand monopoly, brand name 1. а), brand perception, brand personality, brand position, brand positioning, brand power, brand preference, brand profile, brand proliferation, brand protection, brand rating, brand recall, brand recognition, brand reinforcement, brand repositioning, brand revitalisation, brand revival, brand rivalry, brand selection, brand sensitivity, brand share, brand soul, brand sponsor, brand strategy, brand switcher, brand switching, brand tag, brand transference, brand value, brand X, battle of the brands, brand of goods, brand of merchandise, brand potential index, family of brands, Brand Names Education Foundation, Brand Names Foundation, Brand Protection Group, trademark, mark 1), 2)2) марк. бренд (хорошо известная торговая марка или знаменитый производитель, которые значительно способствуют реализации продуктов; может употребляться в переносном смысле по отношению к людям, идеям и т. п.)See:elite brand, flanker brand, gift brand, regular brand, top-selling brand, brand attributes б), brand management, brand manager, brand marketing, brand plan, brand policy, brand producer, brand products, brand promoter, brand team3) общ. клеймоSee:, brand mark 3)2. гл.1) общ. ставить клеймо [марку\]2) с.-х. клеймить; таврить ( животное)3) торг. маркировать ( товар)See:
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"брэнд", марка, тип, сорт: название или символ товара или услуги, которые отличают их от товаров и услуг конкурентов; см. trademark.* * *наименование, символ, знак, дизайн или их комбинации как средство идентификации товара-----1. сорт, качество2. торговая марка -
7 brand
1) сорт, качество2) фабричное клеймо, торговая марка || ставить клеймо [марку] -
8 brand
1) фабричный знак; фабричное клеймо; марка ( товара); сорт2) ставить клеймо; отпечатываться в памяти3) брэнд (образ марки данного товара в глазах покупателя, выделяющий его среди конкурентов)•- brand switching
- of the best brand
- brand of merchandise
- cattle brand
- competing brand
- crown brand
- family brand
- manufacturer's brand
- national brand
- top brand
- top-of-mind brand
- trend brand -
9 national
1. прил.1) общ. национальный, общенациональный, народный (относящийся к данной стране, народу в целом; в отличие от местного, регионального, международного)national law — национальное [внутригосударственное\] право
Syn:See:international, transnational, supranational, domestic, national accordance, national account, national accounts, national affairs, national administration 2), national advertising, national agreement, national assent, National Automated Accounting Research System, national bank 2), national bolshevism, national brand, national campaign, national central bank, National Change of Address, national character, national communism, national communist, National Competition Policy, national competitive bidding, national consent, national consumption, National Counterintelligence Executive, national currency, National Development Bond, National Disability Development Initiative, national distribution, national distributor, national economic accounting, national economics, National Exchange Market System, national firm, National Flood Insurance Program, national government, national harmony, national idea, national identity, national income, National Institutional Delivery System, National Insurance, national interest, national launch, national legitimacy, national market, national marketer, national marketing, national minimum wage, national nominating convention, national non-domestic rate, national numbering agency, national origins system, national origins quota system, national ownership 2), national patent, national patent law, national policy, national policy, national politics, national product, national promotion, National Public Accountant, national question, national reconciliation, national retailer, national sales force, national sales manager, national savings, National Secretary's Day, national security, national self-consciousness, national self-determination, national service, National Socialism, national sovereignty, national tax policy, national taxes, national trademark, national treatment, National Vocation Qualification, national wealth, national wholesaler, National Westminster Bank Ltd. v. Holesowen Presswork and Assemblies Ltd., National Association of Securities Dealers Rules of Fair Practice, National Bank Act, National Banking Act, National Exchange Market System Act, National Flood Insurance Act, National Health Service Reorganization Act 1973, National Housing Act, National Income and Product Accounts, National Labor Relations Act, National Minimum Wage Act 1998, National Trade Estimate Report, National Trade Estimate Report on Foreign Trade Barriers, National Advertising Benevolent Society, National Advertising Division, National Advertising Division of the Council of Better Business Bureaus, National Advertising Review Board, National Advertising Review Council, National Advisory Council on International Monetary and Financial Policies, National Aeronautics and Space Administration, National Agricultural Statistics Service, National Alliance for Insurance Education & Research, National Alliance for Insurance Education and Research, National Alliance Research Academy, National and Local Government Officers' Association, National Assembly, National Association for Variable Annuities, National Association of Accountants, National Association of Colleges and Employers, National Association of Corporation Schools, National Association of Corporation Training, National Association of Cost Accountants, National Association of Employment Managers, National Association of Export Companies, National Association of Federal Credit Unions, National Association of Health Underwriters, National Association of Independent Insurance Adjusters, National Association of Independent Insurers, National Association of Insurance and Financial Advisors, National Association of Insurance Brokers, National Association of Insurance Commissioners, National Association of Insurance Women, National Association of Investment Clubs, National Association of Investment Companies, National Association of Investors Corporation, National Association of Life Underwriters, National Association of Mutual Insurance Companies, National Association of Pension Funds, National Association of Personal Financial Advisors, National Association of Professional Insurance Agents, National Association of Professional Surplus Lines Offices, National Association of Public Insurance Adjusters, National Association of Purchasing Managers, National Association of Recording Merchandisers, National Association of Regulatory Utility Commissioners, National Association of Schoolmasters and Union of Women Teachers, National Association of Securities Dealers, National Association of Securities Dealers and Investment Managers, National Association of Securities Dealers Automated Quotation, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National 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Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers, National Association of State Auditors, Comptrollers and Treasurers2) общ. государственный (финансируемый и/или контролируемый государством; в отличие от частного)national library — государственная [национальная\] библиотека
See:national administration 1), national bank 1), national curriculum, national debt, national ownership 1), national property, national treasury, National Archives and Records Administration, National Cemetery Administration2. сущ.общ. подданный, гражданин (какого-л. государства)fellow nationals, one's own nationals — сограждане, соотечественники
See:specially designated national, Convention on the Settlement of Investment Disputes between States and Nationals of Other States, resident 2. 2)
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1) национальный, относящийся к данному государству, народу; 2) внутренний, в отличие от международного. -
10 national trademark
марк., пат. = national brand 2), -
11 global brand
марк. глобальный бренд (марка товара, известного и продаваемого на мировом рынке)Our task is to position Panasonic as our main global brand in order to strengthen brand competitiveness worldwide. — Наша задача в том, чтобы позиционировать "Панасоник" как свой главный глобальный бренд для усиления конкурентоспособности на мировом рынке.
See: -
12 manufacturer's brand
марк., пат. фабричная марка, (торговая) марка [фирменный знак, бренд\] производителя (фирменное имя, которое принадлежит производителю определенного товара и всегда используется при продаже его товара, а не изменяется в зависимости от распространителя)Syn:manufacturer's mark, national brand 1), name brand, manufacturing mark, manufacturer mark, works mark, manufacture markSee:
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"брэнд" производителя: фирменное имя, которое принадлежит производителю определенного товара; = name brand.* * * -
13 domestic brand
марк. отечественный бренд, отечественная торговая марка ( торговая марка отечественного товара)See: -
14 international brand
марк. международная марка (торговая марка, используемая в нескольких странах мира)Syn:See: -
15 local brand
марк. местная [локальная\] торговая марка, местный [локальный\] бренд (торговая марка, известная на какой-л. отдельной территории страны, напр., в районе производства товара)See: -
16 name brand
марк., пат. = manufacturer's brand
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именной "брэнд" (торговая марка); см. manufacturer's brand; -
17 regional brand
марк. региональная торговая марка (торговая марка, которая используется и известна только в отдельном регионе страны)See: -
18 общенациональный
прил. nationalобщенациональн|ый - national;
~ая марка эк. national brand;
~ референдум nation-wide referendum;
~ые задачи national problems, tasks involving the whole nation.Большой англо-русский и русско-английский словарь > общенациональный
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19 distributor
сущ.торг. дистрибьютор (независимая организация оптовой торговли, закупающая товары за свой счет и впоследствии продающая эти товары всем заинтересованным покупателям, включая других оптовиков, розничных торговцев, конечных потребителей, и обычно предоставляющая такие услуги, как демонстрация, поставка, кредитование, допродажное и послепродажное обслуживание и т. д.); распространитель ( товаров)End users do not usually buy from a distributor; they buy from retailers or dealers. — Конечные пользователи обычно не покупают у дистрибьютора, а приобретают товары у розничных торговцев или дилеров.
Syn:See:door-to-door distributor, exclusive distributor, export distributor, film distributor, house-to-house distributor, import distributor, industrial distributor, local distributor, national distributor, sole distributor, truck distributor, wholesale distributor, distributor brand, distributor's brand, distributor's house brand, network of distributors, Agent/Distributor Service, National Association of Wholesaler-Distributors, wholesaler, service wholesaler, manufacturer's customer, store brand, distribution firm, distribution network, door-to-door distribution, distributorship, sales agent
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дистрибьютор: независимый оптовый торговец, продающий товары всем потребителям, включая др. оптовиков, розничных торговцев, конечных потребителей, и предоставляет такие услуги, как демонстрация, поставка, кредитование; = service wholesaler.* * *. независимый посредник (частное лицо или фирма), осуществляющий оптовые закупки продукции у крупных производителей и ее сбыт потребителям; как правило, Д. обеспечивает хранение товара и его подготовку к непосредственному использованию, потреблению. . Словарь экономических терминов 1 .* * *дистрибью тор; распределительнезависимый посредник или один из цепочки посредников, который специализируется на доведении товаров или услуг, предлагаемых производителями, до потребителей -
20 dealer
сущ.1)а) торг. делец, коммерсант, торговец, торговый посредник, агент по продажеSyn:See:art dealer, arts dealer, auto dealer, automobile dealer, farm equipment dealer, farm machinery dealer, illicit dealer, petty dealer, rag and junk dealer, real estate dealer, retail dealer, second hand dealer, second-hand dealer, wholesale dealer, dealer in gross, Automobile Dealers, Automotive Dealers and Gasoline Service Stations, Building Material and Garden Equipment and Supplies Dealers, Building Material and Supplies Dealersб) торг. дилер (физическое или юридическое лицо, осуществляющее деловое или торговое посредничество за свой счет, как правило, крупное торгово-посредническое предприятие, которое занимается крупномасштабной закупкой товаров и их поставкой в розничную сеть)See:authorized dealer, exclusive dealer, franchise dealer, franchised dealer, gaming dealers, imprint dealer, investment dealer, remainder dealer, service dealer, dealer aid, dealer brand, dealer's brand, dealer imprint, dealer incentive, dealer loader, dealer market, dealer network, dealer outlet, dealer service а), dealer space, dealer spot, dealer super, dealer system, dealer tag, dealer tie-in, exclusive dealership, dealership, sales agent, dealer-compliance representative2) торг., сленг дилер, торговец наркотиками (обычно небольшими партиями, "в розницу")Syn:3) бирж. дилер (юридическое лицо, осуществляющее биржевое посредничество за свой счет и от своего имени)See:currency dealer, dealer in securities, dealer in stocks, exchange dealer, exempt dealer, foreign exchange dealer, foreign-exchange dealer, gilt-edged dealer, inter broker dealer, inter-broker dealer, international dealer, licenced dealer, odd lot dealer, odd-lot dealer, option dealer, paper dealer, primary dealer, recognized dealer, reporting dealer, securities dealer, security dealer, dealer association, dealer bank, dealer option, dealer paper, dealer service б), dealers' association, dealer's spread, National Association of Securities Dealers Rules of Fair Practice, Association of Futures Brokers and Dealers, Association of International Bond Dealers, European Association of Securities Dealers Automated Quotations system, International Swap Dealers Association, National Association of Securities Dealers, National Association of Securities Dealers and Investment Managers, National Association of Securities Dealers Automated Quotation, National Association of Securities Dealers Automatic Quotation System,
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дилер: 1) компания или физическое лицо, которые оперируют на бирже (рынке) за собственный счет, т. е. как принципалы, принимающие риск на себя; см. broker-dealer; 2) сотрудник банка, специализирующийся на проведении конверсионных, депозитных и др. операций на финансовых рынках; 3) оптовый покупатель товаров и услуг для розничной перепродажи потребителям (напр., "дилер Форда" специализируется на покупке машин у Форда для перепродажи, но не является торговым представителем Форда, т. к. берет на себя риск).* * *. Юридическое лицо, выражающее готовность и желание покупать ценные бумаги на свое имя (по своей предлагаемой цене) или продавать их от своего имени (по своей запрашиваемой цене) . посредник (частное лицо или фирма) в торговых сделках купли-продажи ценных бумаг, товаров и валюты; действует, как правило, от своего имени и за свой счет; разница между ценой приобретения и ценой продажи чего-либо составляет его доход (прибыль). Инвестиционная деятельность .* * *Ценные бумаги/Биржевая деятельностьлицо, которое заключает от своего имени сделки, выступая в роли принципала на фондовой или товарной бирже-----биржевой торговец, заключающий сделку за свой счет
См. также в других словарях:
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national brand — / næʃ(ə)nəl brænd/ noun a brand which is recognised throughout a whole country, not just in a local area … Marketing dictionary in english
National Benzole — Company Ltd. Type Subsidiary of BP plc (Dormant) Industry Oil Founded 1919 Headquarters … Wikipedia
National — may refer to: Nation or country Nationality A citizen or subject of a country; by inference, frequently a person who owes loyalty to a country but lacks full membership in it, a non citizen resident National (distribution), a type of product or… … Wikipedia
National Brewing Company — U.S. National Register of Historic Places … Wikipedia
National Reso-Phonic Guitars — is a manufacturer of resonator guitars and other resonator instruments including mandolins, ukuleles and 12 string guitars. The company was formed in 1989 by Don Young and McGregor Gaines, in a Californian garage. They measured old resonator… … Wikipedia
brand — ▪ I. brand brand 1 [brænd] noun [countable] MARKETING a name given to a product by a company so that the product can easily be recognized by its name or its design: • Virgin s aim is to ensure that all its products and services match and exploit… … Financial and business terms
National String Instrument Corporation — 1928 National Style O plectrum guitar The National String Instrument Corporation was a guitar company that formed to manufacture the first resonator guitars. Contents … Wikipedia
National Cable & Telecommunications Association v. Brand X Internet Services — Supreme Court of the United States … Wikipedia